Native * Sardinia 2026 © All rights reserved

The heart of Sardinia has often been isolated from the rest of the world, avoiding intensive exploitation. Small family productions have managed to preserve a wide variety of local plants and have allowed the knowledge of the lands most favorable to them and traditional cultivation methods to be handed down.
Today our island still has wonderful natural resources, wild indigenous varieties, ancient cultivars of Sardinian olives. It is a true botanical sanctuary of endemic plants in the middle of the Mediterranean.
This site presents a selection of Premium productions.
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Currently Sardinia has:
43 nature reserves
3 regional parks
5 maritime parks

Guy Morand was born to a Sardinian mother and a French father. After earning a double doctorate in commerce and quality management, he embarked on a 12-year career in the pharmaceutical industry, working between Europe and Asia. During an experience in China, he came into contact for the first time with traditional medicine, which would profoundly influence his path.
In 2020, he chose to return to Sardinia, attracted by the richness of its traditions and the abundance of natural resources. Here he trained as a cosmetic formulator and began a careful study of the region's medicinal plants, with the aim of enhancing wild species and sustainable crops.
Inspired by Sardinian folk medicine, he founded "Native Sardinia", a brand of 100% Sardinian, natural, and ecological cosmetics.
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- provide fair compensation to farmers and artisans
- Help small producers to export
- Reduce the exodus of young people
- prioritize varieties that protect the island from desertification
- ban the use of chemical products
- limit production in harmony with resources
- study traditional medicine
- spread knowledge of wild plants
- promote the use of pure natural extracts
- safeguard wild plants
- respect local wildlife
- protect and clean the land from pollution
Native * Sardinia 2026 © All rights reserved