Native Sardinia

Treasure Island

The heart of Sardinia has often been isolated from the rest of the world, preventing its intensive exploitation. Small family productions have managed to preserve a wide variety of local plants and have allowed the knowledge of the lands most suitable to them and of traditional cultivation methods to be handed down.

Today our island still has wonderful natural resources, wild native varieties and ancient cultivars of Sardinian olive trees. It is a true botanical sanctuary of endemic plants in the middle of the Mediterranean.

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Currently Sardinia has:
43 nature reserves
3 regional parks
5 marine parks

The founder

Guy Morand was born to a Sardinian mother and a French father. After earning a double Master’s in commerce and quality management, he began a 12-year career in the pharmaceutical industry, working between Europe and Asia. During an experience in China, he first came into contact with traditional medicine, which would deeply shape his path.

In 2020 he chose to return to Sardinia, drawn by the richness of its traditions and the abundance of natural resources. Here he trained as an artisanal cosmetic formulator and began careful research on the area’s medicinal plants, with the aim of enhancing wild species and sustainable cultivation.

Inspired by Sardinian folk medicine, he founded “Native Sardinia”, a brand of 100% Sardinian cosmetics, natural and eco-friendly.